Hello, my name is Philip Moore. I’m a professional club fitter, club builder, golf coach, and golf writer.
Welcome to my site!
I'm a member of the Association of Golf Club Fitting Professionals (AGCP), and The international Clubmakers Guild (ICG). I'm also a KZG Master Club Builder, and I own Phil’s Custom Golf Shop - a full service facility specializing in custom golf club fitting, building, re-gripping, and repairs.
I’ve written three books on golf, The Mad Science of Golf: On moving past golf industry hype and learning to play better golf - published in 2007, Understanding Golf: Learn to significantly lower your average score without hitting the ball farther, changing your swing, or buying expensive golf clubs – published in 2013, and Rethinking Golf Clubs: An inside perspective on the confusing and very misunderstood world of golf clubs - published in 2019.
Every day, I teach my students the exact principles I outlined in these three books.
I've been playing golf, studying golf, and building golf clubs for over 50 years. I believe I’ve acquired a good understanding of the game, how it is best played, and how it is most effectively taught.
In business, I have three simple missions –
First - I teach golfers at every age and level how to better understand the game and play to their full potential.
Second - I custom fit and professionally build beautiful KZG golf clubs.
Third - I provide tour van quality re-gripping, and repair services.
Hopefully, this site will provide you with a good understand of my thoughts on golf and the services I provide.
I’ll look forward to meeting you in person, answering your questions, and hopefully becoming your personal golf coach, club maker, or both!